Beyond CRO: Experimenting for Engagement, Retention, and LTV
How can you expand your experimentation program beyond CRO? This session features product managers who are experimenting across the entire customer journey. Hear their stories, and learn how these teams identify the right product metrics, design experiments to drive engagement and retention, and collaborate with engineers to accelerate experimentation velocity.
Sr. Product Marketing Manager Optimizely
Senior Product Manager Stubhub
Senior Product Manager Blue Apron