Opticon is Optimizely’s annual conference that brings together 850 attendees to be a part of the larger culture of experimentation that values improving customer experiences based on data. Opticon18 is the number one conference that pushes the boundaries of digital experience optimization.

Main Conference Days: Wednesday, September 12 - Thursday, September 13, 2018

Conference add-on trainings, which are sold separately, will be held on Tuesday, September 11.

Opticon18 will be held at the Cosmopolitan of Las Vegas, located along the famous Las Vegas Strip!

The Cosmopolitan of Las Vegas
3708 S Las Vegas Blvd
Las Vegas, NV 89109

Optimizely has secured a block of rooms at The Cosmopolitan of Las Vegas at a discounted rate of $209.00 per night plus $35.00 resort fee (not including taxes). This discounted rate will expire on August 13, 2018 5:00 p.m. (PST), but we anticipate selling out in advance of that date, don’t delay in securing your hotel room!

Click Here to Book Your Hotel Room

Hotel cancellations must be received by 3:00 p.m. (PST), 72 hours prior to the date of arrival to avoid a one night room and tax penalty chargeable to hotel guest.

Click HERE to make your hotel reservation today at the Cosmopolitan of Las Vegas!

The Cosmopolitan of Las Vegas
3708 S Las Vegas Blvd
Las Vegas, NV 89109

If you need assistance with your reservation, please contact The Cosmopolitan Las Vegas directly (toll-free) at 1.855.435.0005, or resortservices@cosmopolitanlasvegas.com

Please reference Opticon18 to receive the group rate.

No, you can only participate in one add-on training at a time

Please bring your charged laptop so you can follow along with exercises and/or view any electronic materials. Also bring any note-taking materials you may need.

We are offering 4 add-on trainings during training day. (Add-Ons are sold separately)

Building Blocks of Optimizely X Web Experimentation “Whether you’re a new customer or prospect, or simply want a refresher course, our expert trainers are here to help. You’ll learn the fundamentals of building experiments in Optimizely X, and best practices used by our most successful customers.”

Foundations of Experimentation: A Strategic Framework “Do you wish you had more ideas for impactful experiments? In this interactive workshop, you will learn how to maximize the value your experimentation program by connecting testing to your business goals, and using data to drive ideation.”

Scaling Experimentation in your Organization “Creating a single experiment is hard enough. Making experimentation core to your business can seem insurmountable. During this session you will gain best practices to build world-class testing scale and culture.”

Beyond the Basics: Advanced Experimentation Techniques “Harness the power of Optimizely X Web Experimentation to transform the way you do business. In this technical session, you’ll learn how to leverage advanced features--such as targeting, segmentation, and custom events--to gain deep insights about your users.”

Any Optimizely customer or partner can participate in add-on trainings, but we recommend you choose the add-on training most suitable for your level of expertise.

While the courses will enhance your learning and knowledge of experimentation, they are not intended to be your sole means of preparing for Certification.

Yes! Following are the expenses to add-on Trainings and / or Certification:

Training Add-Ons
Foundations Training for Beginners $450.00
Advanced Training for Experts $450.00
Certification Free

You can add add-on trainings when purchasing your general Opticon pass.

Training Add-Ons Foundations Training for Beginners: $450.00
Advanced Training for Experts: $450.00
Certification: Free

Add-On trainings are courses to help you master the art of experimentation, from the basics to the advanced. Add-on trainings are available for an additional fee on top of the Opticon pass.

The latest Conference Agenda can be found HERE

Speaking submissions will close on March,18, 2018 by 11:59 p.m. Employees, customers and prospects can submit sessions HERE. Partners are required to purchase a sponsorship package to speak. For additional questions about sessions / speakers, please email opticon18@optimizely.com.

Choose from Optimizely X Web Foundations, Optimizely X Web Expert, Full Stack Foundations, Strategy Foundations, and Technical Foundations. Certifications are offered during Training Day and both days of Opticon.

Yes, you can get Certified both during Training Day as well as both days of the main Conference during lunch.

Onsite Registration Hours

Add-Ons: Training Badge Pick Up
Tuesday, September 11
9:00 a.m. - 12:00 p.m.

General Conference Badge Pick Up
Tuesday, September 11
4:00 p.m. - 6:00 p.m.

Wednesday, September 12
7:00 a.m. - 8:45 a.m.

2018 Registration Fees
Early Early Bird Registration: $550.00
Early Bird Registration: $750.00
Regular Registration: $850.00
On-site Registration: $1100.00
Add-on - Foundation Training: $450.00
Add-on - Advanced Training: $450.00

The following meals will be provided for Full Conference Pass Attendees:

Wednesday, September 12: Breakfast / Lunch
Thursday, September 13: Breakfast / Lunch

During registration, please indicate any dietary restrictions you have for conference meals. If you have additional concerns or questions, please email opticon@launchinc.com or call (415) 457-1701.

If you lose an item during Opticon please check-in with the attendee registration desk.

If you find an item that is not yours, please turn it into the attendee registration desk.

Opticon is a business casual affair, which means jeans, blazers, skirts, and t-shirts are all acceptable. Wear what you’re comfortable in and come dressed to have an amazing time.

You can either call us directly at 1-800-252-9480 or fill out our contact us form and we’ll help you set something up.

When you register four people for Opticon, one pass will automatically be discounted for free at checkout

Please register through the following website: www.optimizely.com/opticon.

On-site registration will be available as well, however, we strongly recommend that you register early to secure your spot. On-site registrations is $1,100 and can only be paid by credit card.

No, registration will continue to be open with on-site registration available as well!

Foundations Training for Beginners
Advanced Training for Experts
Regional Receptions
VIP Programming
Travel, Hotel and Meal expenses (responsibility of the attendee)

Visa, MasterCard, American Express, Invoice or Check

Full Conference Registration Fee Includes

  1. Access to Keynotes
  2. Access to 10+ Sessions
  3. Access to Expo Hall
  4. Wednesday Night Party
  5. Access to Meals
  6. Discounted Group Hotel Rate at The Cosmopolitan of Las Vegas HERE

You can bring anyone you’d like, but every attendee must have a valid Opticon badge, so please be sure to register on our website.

Cancellation Policy: Registration cancellations must be received in writing by 5:00 p.m. (PST) on Monday, August 13, 2018 to be eligible for a refund, less a $100.00 processing fee. There will be no refunds for cancellations received after 5:00 p.m. (PST) on Monday, August 13, 2018. Please send cancellation requests to opticon@launchinc.com.

Please remember that cancelling a registration does not automatically cancel hotel and travel arrangements. Registrants are responsible for cancelling hotel and travel reservations.

To transfer your registration to someone else at your company, please email the following information for the new registration to opticon@launchinc.com.

First & Last Name
Job Title
Email Address
Phone Number

Registration transfers will be available free of charge until Monday, August 13, 2018. After this date, any transfers / substitutions will incur a fee of $50.00.

Yes, please email opticon@launchinc.com for the discount code.

Add-ons such as trainings and facilitated networking are a separate registration, otherwise you do not need to sign up for individual sessions.

You can request a letter from Optimizely to help you obtain your travel visa to attend Opticon18. You must register for the conference prior to requesting a visa letter. Once you have registered, please send an email to opticon@launchinc.com and provide the following information:

First name on passport Last name on passport Full name on registration Country of origin Passport number Passport expiration date Date of birth Full address of your local United States embassy / consulate

Please note: Requesting a letter from Optimizely does not guarantee that your local authorities will grant a travel visa to attend Opticon18.

September will be hot with daily average temperatures ranging from the mid to high 90’s. However inside room temperatures have the potential to drop to the mid 50’s, so be sure to bring a jacket.

  1. You will be in the right place to explore and dine in the beautiful Cosmopolitan of Las Vegas!
  2. Want to get out of the hotel for breakfast! Why not visit one of Las Vegas’ 10 Best Buffets - Wicked Spoon at the Cosmopolitan!
  3. Explore the Las Vegas Strip either by foot, utilizing the Las Vegas Monorail, or sit back and enjoy the sights on the Vegas Hop On-Off Tour.
  4. Want to take in some great views of Las Vegas and the Strip? Then The High Roller should be one of your stops! Located at The LINQ Promenade along the Strip, The High Roller is the world’s largest observation wheel.
  5. Take a stroll through Venice and check out the Palazzo Waterfall, Atrium & Gardens, Grand Canal Shoppes or even take in a gondola ride all located within The Venetian.
  6. Make your way over to the Bellagio to check-out the Bellagio Conservatory where hundreds of horticulturists throughout the year arrange thousands of flowers into large botanical arrangements.