About Conference

Opticon 2017 will be held at the Wynn Las Vegas, located along the famous Las Vegas Strip!

You can either call us directly at 1-800-252-9480 or fill out our contact us form and we’ll help you set something up.

2017 is the year of innovation. Opticon is Optimizely’s annual conference that brings together 1,200 attendees to foster ideation and empower teams to experiment everywhere. As the leading industry conference, Opticon delivers executives, marketers, and developers an unparalleled experience that accelerates businesses beyond just one department, but across multiple parts of the organization.

Tuesday, October 17 - Thursday, October 19, 2017

The event will kick-off with an Education Day on Tuesday, October 17 and the main conference days of Wednesday, October 18 - Thursday, October 19.


Optimizely has secured a block of rooms at the Wynn Las Vegas at a discounted rate of $229.00 per night plus $25.00 resort fee (not including taxes). This discounted rate will expire on September 23, 2017 5:00 PM (PST), but we anticipate selling out in advance of that date, don’t delay in securing your hotel room!

Click here to make your hotel reservation today.

Hotel cancellations must be received by 3:00 PM (PST), 24 hours prior to the date of arrival to avoid a one night room and tax penalty chargeable to hotel guest.

Click HERE to make your hotel reservation today at the Wynn Las Vegas!

Wynn Las Vegas 3131 Las Vegas Blvd. South Las Vegas, NV 89109

If you need assistance, please contact Wynn Las Vegas directly toll-free at 866-770-7555 or 702-770-2222. Or you may email them at roomreservations@wynnlasvegas.com. Please reference Opticon 2017 to receive the group rate.

Agenda & Sessions

Speaking submissions will close on April 23, 2017 by 11:59 p.m. Employees, customers and prospects can submit sessions HERE. Partners are required to purchase a sponsorship package to speak. For additional questions about sessions / speakers, please email opticon2017@optimizely.com.

The latest Conference Agenda can be found HERE


Yes, you can get Certified both during Education Day as well as both days of the main Conference during lunch.

Choose among Certified User: Web Experimentation, or Certified Developer; Web Products. Certifications are offered during Education Day and both days of Opticon.

Education Day

In Experimentation Professional Certification: Build a Winning Experimentation Practice through People, Product, and Process, participants will take the Experimentation Professional Certification during the course. While the other courses will enhance your learning and knowledge of experimentation, they are not intended to be your sole means of preparing for Certification.

Any Optimizely customer or partner can participate in Education Day.

Opticon Education Day is a full day of learning with courses to help you master the art of experimentation, from the basics to the advanced. Education Day courses are available for an additional fee on top of the Opticon pass.

You can add Education Day courses when purchasing your Opticon pass.

Yes, you can get certified both during university day as well as during both days of the conference at lunch time

Head on over to our education section of the website to learn more about the training sessions we have available and to sign up.

Please bring your charged laptop so you can follow along with exercises and/or view any electronic materials. Also bring any note-taking materials you may need.

Five courses are available for users of Optimizely X, and users transitioning from Optimizely Classic to Optimizely X. See the full course prospectus here.

Yes, Beyond the Basics: Advanced Experimentation Techniques and Operationalizing Full Stack and App Experimentation for Product Managers take place in the morning, while Beyond the Basics: Personalize Like a Pro and Making the Transition from Optimizely Classic to Optimizely X Web Experimentation take place in the afternoon. You are able to attend a morning and afternoon course. Experimentation Professional Certification: Build a Winning Experimentation Practice through People, Product, and Process is an all-day course and cannot be combined with another.


If you lose an item during Opticon please check-in with the attendee registration desk.

If you find an item that is not yours, please turn it into the attendee registration desk.

During registration, please indicate any dietary restrictions you have for conference meals. If you have additional concerns or questions, please email opticon@launchinc.com or call (415) 457-1701.

2017 Registration Fees
Early Early Bird Registration:$550.00
Early Bird Registration:$750.00
Regular Registration:$850.00
On-site Registration:$1100.00
Certification Add-on:$100.00
Education Half Day Add-on:$450.00
Education Full Day Add-on:$850.00

You can either call us directly at 1-800-252-9480 or fill out our contact us form and we’ll help you set something up.

Opticon is a business casual affair, which means jeans, blazers, skirts, and t-shirts are all acceptable. Wear what you’re comfortable in and come dressed to have an amazing time.

Onsite Registration Hours
Tuesday, October 17 7:00 a.m. - 6:00 p.m.
Wednesday, October 18 7:00 a.m. - 6:00 p.m.
Thursday, October 19 7:00 a.m. - 3:45 p.m.

The following meals will be provided for Full Conference Pass Attendees:

Tuesday, October 17 Welcome Reception Wednesday, October 18 Breakfast / Lunch / Evening Party Thursday, October 19 Breakfast / Lunch


Visa, MasterCard, American Express, Invoice or Check

No, registration will continue to be open with on-site registration available as well!

Yes! Buy 3 tickets and get 1 free. Email opticon@launchinc.com for the discount code.

To transfer your registration to someone else at your company, please email the following information for the new registration to opticon@launchinc.com.

First & Last Name
Job Title
Email Address
Phone Number

Registration transfers will be available free of charge until Friday, September 8, 2017. After this date, any transfers / substitutions will incur a fee of $50.00.

Online registration opens Tuesday, May 2, 2017.

Yes! Following are the expenses to add-on Education Day and / or Certification:

Education Half Day: $450.00 Education Full Day: $850.00 Certification: $100.00

Full Conference Registration Fee Includes

  • Access to Keynotes
  • Access to 20+ Educational Sessions
  • Access to Expo Hall
  • Tuesday Night Welcome Reception
  • Wednesday Night Party
  • Access to Meals
  • Discounted Group Hotel Rate at Wynn Las Vegas HERE

You can bring anyone you’d like, but every attendee must have a valid Opticon badge, so please be sure to register on our website.

Education Day and Certification are a separate registration as noted above, otherwise you do not need to sign up for individual sessions.

Yes, please email opticon@launchinc.com for the discount code.

Education Day Certification VIP Dinners Travel, Hotel and Meal expenses (responsibility of the attendee)

Please register through the following website: www.optimizely.com/opticon.

On-site registration will be available as well, however, we strongly recommend that you register early to secure your spot. On-site registrations is $1,100 and can only be paid by credit card.

Cancellation Policy: Registration cancellations must be received in writing by 5:00 p.m. (PST) on Friday, September 8, 2017 to be eligible for a refund, less a $100.00 processing fee. There will be no refunds for cancellations received after 5:00 p.m. (PST) on Friday, September 8, 2017. Please send cancellation requests to opticon@launchinc.com.

Please remember that cancelling a registration does not automatically cancel hotel and travel arrangements. Registrants are responsible for cancelling hotel and travel reservations.


You can request a letter from Optimizely to help you obtain your travel visa to attend Opticon 2017. You must register for the conference prior to requesting a visa letter. Once you have registered, please send an email to opticon@launchinc.com and provide the following information:

First name on passport Last name on passport Full name on registration Country of origin Passport number Passport expiration date Date of birth Full address of your local United States embassy / consulate

Please note: Requesting a letter from Optimizely does not guarantee that your local authorities will grant a travel visa to attend Opticon 2017.

  1. You will be in the right place to explore and dine in the beautiful Wynn Las Vegas! A place that creates an experience within each of their shows and holds more Forbes Travel Guide Four Star award-winning restaurants than any other independent resort in North America!
  2. Want to get out of the hotel for breakfast! Why not visit one of Las Vegas’ 10 Best Buffets - Wicked Spoon at the Cosmopolitan!
  3. Explore the Las Vegas Strip either by foot, utilizing the Las Vegas Monorail, or sit back and enjoy the sights on the Vegas Hop On-Off Tour.
  4. Want to take in some great views of Las Vegas and the Strip? Then The High Roller should be one of your stops! Located at The LINQ Promenade along the Strip, The High Roller is the world’s largest observation wheel.
  5. Take a stroll through Venice and check out the Palazzo Waterfall, Atrium & Gardens, Grand Canal Shoppes or even take in a gondola ride all located within The Venetian.
  6. Make your way over to the Bellagio to check-out the Bellagio Conservatory where hundreds of horticulturists throughout the year arrange thousands of flowers into large botanical arrangements.

While October won’t be as hot as the Las Vegas summers, it will still be warm with daily average temperatures ranging from the mid to low 80’s. However evening temperatures have the potential to drop to the mid 50’s, so be sure to bring a jacket.

Ready to be a part of Opticon?

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