An internationally recognized authority in creativity and innovation in education and business, Sir Ken Robinson is also one of the world’s leading speakers. Videos of his famous talks to the prestigious TED Conference are the most viewed in the history of the organization and have been seen by an estimated 300 million people in over 150 countries. Sir Ken works with governments in Europe, Asia and the US, international agencies, Fortune 500 companies and leading cultural organizations.
Sessions & Speakers
Reshma Saujani is the founder and CEO of Girls Who Code, a national non-profit organization working to close the gender gap in technology. Through its Summer Immersion Programs and Clubs, Girls Who Code is leading the movement to inspire, educate, and equip young women with the computing skills to pursue 21st Century opportunities.
It is one thing to understand that your buyers are driven by primitive, subconscious motivations. It is another thing entirely to be able to tap into those motivations in your marketing, and move your buyers to take action.
In this session, optimization pioneer, Chris Goward, will show you how to get 10x return on your testing program by starting with more powerful questions.
- How to optimize for the mind, not the mouse click
- How to create more impactful experiments that produce growth and insights
- How to tap into your buyers’ emotions to motivate them to buy
If you’ve mastered the basics of experimentation, but want to up your game, this track is for you. The most successful optimization programs leverage Optimizely X Web Experimentation’s advanced targeting, segmentation, and event tracking features to gain deep insights about their users - insights that can transform the way your business markets to, sells to, and services your customers.
In this track, you’ll learn the strategic skills necessary to develop actionable hypotheses for targeted audiences, then test your ideas employing advanced functionality of Optimizely X.
To achieve higher conversions and superior experiences, you need to do more than design great experiments. In this full-day certification path, you’ll learn how to run an end-to-end optimization program and create a broader culture of experimentation. From analytic techniques to user psychology to taking action on statistics, learn how to master the art and science of experimentation. In this course, you’ll also have the opportunity to take our Experimentation Professional Certification and get certified in the field!
Optimizely.com uses Optimizely X to experiment (both client and server side), personalize, and recommend content to customers. In this session you will hear from Optimizely’s Vice President of Marketing Brigitte Donner as well as the experimentation team on how they use Optimizely to drive more pipeline and perfect the user experience. In this session you will learn:
- How to evangelize experimentation within your organization and empower every department to submit experiment ideas.
- Personalize your website experience for key prospects and different customer segments.
- Learn how an agency can help scale your experimentation velocity — even if you have in-house resources.
- How to integrate the Optimizely X Full Stack API with your CMS to launch server-side experiments — without having to write code.
Eager to experiment within your app, but unsure how to optimally align experimentation with your product development cycle? Many product organizations face the challenge of incorporating experimentation into agile release planning. This track will help you to build a process to democratize experimentation across your product team.
If you have a solid foundation of personalization skills, but are ready to take things to the next level, this track is for you. The most personalized experiences are only possible when you know enough about your visitors - their behavior, attributes, and more. In this track, you’ll learn how to collect and take action on the most valuable data about your visitors, then maximize your campaign insights during results analysis.
Ready to make the transition from Optimizely Classic to Optimizely X? In this track you’ll learn how Optimizely X improves performance, gives you greater control over your experiments, and enables you to build reusable components to help your team experiment more quickly. Then learn how to instrument your site for Optimizely X, build and QA your rst experiment!
Enterprise B2B marketing is typically long, hard and expensive. With Account Based Personalization and an approach focused on customer value rather than conversion rates you can change the equation and generate significantly more pipeline with less effort and cost.
It’s been one year since we first introduced Optimizely X, and since then we've launched several exciting new additions to the platform; from Exclusion Groups that allow you to experiment faster than ever before, to PCI compliance that allows you to experiment on your most secure pages without concern or limitation. Come hear first-hand how these innovative new features are powering world-class experimentation teams today.
Customers today have higher than ever expectations. At the same time, new competitors are cropping up at every turn. Pioneers at leading companies are using experimentation to respond to these challenges with agility and outpace the competition. Hear from these industry leaders on why experimentation matters for their business and the impact it has delivered, their journey in changing the way they work and the cutting-edge ideas they are looking to implement next.
In this session, you'll discover how to get started with Optimizely’s REST API and creative ways customers are using it to accelerate their testing programs.
Join us and learn how to:
- Automate workflows
- Manage experiments programmatically
- Connect with your analytics stack for custom analysis
- Integrate with your CMS
To make impactful business decisions from your experiments, you need to base them on solid data. Learn about the most common myths about statistics and analytics for A/B testing, and best practices for overcoming them from Optimizely’s Data Platform team. You’ll hear real stories of customers who have configured Optimizely’s metrics, events, and statistical inference capabilities to suit their unique needs, taking action faster and more confidently.
Experimentation is at the core of today's most successful software products, from Amazon to Google to Facebook to Netflix. In this session, you’ll learn how product development teams can apply experimentation to their development process with Optimizely X Full Stack, and hear about new tools available for creating better user experiences.
The New York Times is pursuing an ambitious business goal: to double their digital revenue within the next 5 years. How did an organization like the Times take on a mindset shift toward digital? Learn how they implemented a strategic optimization framework and enabled their organization to implement bold, new ideas. As a result, they’ve been able to evolve from successful A/B testing of article headlines to dynamically serving personalized subscription messaging, promotions, and paywalls to drive digital subscriptions, and ultimately, company growth.
Come learn how a traditional media company has adapted to succeed in the digital age. From the conventional newspaper stand to optimizing for online subscriptions, the Wall Street Journal has successfully shifted its focus. They have transitioned their strategy to answer the new, sometimes threatening, world of data-driven decisions. You'll learn how experimentation builds an unfiltered customer feedback loop that can feed directly into your product roadmap.
Today, the world is changing more rapidly than ever before. Industries that, for years, have operated by one set of rules are being disrupted as digital changes the way that we do everything. This period of change also represents an unprecedented period of opportunity for companies that can harness the power of digital to improve on the way things “have always worked”.
Companies that find product/market fit with new business models can quickly scale to levels that would have previously taken years or decades.These new “digital disruptor” companies care about one thing: finding the best customer experiences and getting to scale before their peers do. Within these organizations, the lines between product and marketing is blur and everyone is responsible for creating great customer experiences.
Learn how through constant experimentation on the core product experience, these disruptors are able to change business models, transform customer experiences, and unlock rapid growth.
Earlier this year Optimizely welcomed Experiment Engine to the Optimizely platform. Experiment Engine enables brands and agencies to easily manage experimentation programs, scale, and measure ROI – all on a single platform. It's an essential part of advanced program management. In this session you'll learn how Experiment Engine can help scale your program. We'll also be joined by Beth Foster, the Group Manager of Experimentation at Microsoft who will share her formula for measuring the success of an experimentation program.
As one of CBS Sports' premiere events, March Madness provides the digital team with a unique annual opportunity to build brand loyalty, capitalizing on the excitement that surrounds the NCAA Tournament. Throughout the year, we craft a plan focusing on user retention and loyalty, with the hope that the millions of sports fans who hit our pages during the month of March will sign up to play our bracket games, download our app, and watch our ads (we can dream!), all while thoroughly enjoying their experience on our digital properties.
For the 2017 tournament, we created a March Madness Switchboard, running more than 30 iterations on five of our most important site experiences. From animation to copy and everything in between, our approach of running rapid-fire tests and adjusting on the fly contributed to record user engagement and an incredibly successful March Madness tournament for CBS Sports Digital.
You don’t always need a large team of marketers and developers to drive real results with experimentation. Learn from three leading non-profit organizations on how they are able to drive forward their social missions with lean experimentation teams and a culture that supports experimenting with every release.
Learn how Optimizely X Full Stack enables developers to tackle experimentation in thorny and complex apps, sites, or use cases. You’ll learn:
- Best practices for integrating Optimizely’s SDKs into your codebase
- How to test in any application - SPAs, chatbots, SMS, mobile, and any backend
- How to handle advanced implementations
- How to drive more impact with server-side experimentation