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Training Day

  • Whether you’re a new customer or prospect, or simply want a refresher course, our expert trainers are here to help. You’ll learn the fundamentals of building experiments in Optimizely X, and best practices used by our most successful customers. You will learn how to:

    • Build core reusable components for your experiments in Optimizely X Web Experimentation
    • Use Optimizely X’s visual and code editors to create variations
    • Leverage extensions to reduce your dependency on developers
    • QA your experiments in Optimizely X
    • Read and interpret the Optimizely X results page
    Speakers:
    • David Carlile
    • Leandra Kim

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  • Do you wish you had more ideas for impactful web experiments? In this interactive workshop, you will learn how to maximize the value of your web experimentation program by connecting testing to your business goals, using data to drive ideation, and leveraging heuristic frameworks to put yourself into your user’s shoes to solve their biggest pain points.

    You will learn how to:

    • Build revenue trees to identify all of the metrics you can impact through experimentation
    • Connect individual experiment goals to high-level company KPI’s to show the impact of experimentation on the business
    • Leverage analytics to identify which pages have the highest opportunity for improvement through experimentation
    • Employ user psychology principles and heuristic frameworks in experiment ideation to write more strategic hypotheses that are more likely to win
    • Improve your hypotheses with a proven model for driving meaningful experiment learnings
    Speakers:
    • Jason G'Sell
    • Lucy Yu

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  • Creating a single winning experiment is hard enough. Making experimentation core to your business brings another level of challenges. During this session, you will gain best practices to build a world-class testing program at scale and embed experimentation into your business’ culture. You’ll learn the challenges and solutions to scaling experimentation that the Optimizely Strategy team has gathered over the years, and also hear directly from leaders of best-in-class experimentation programs how they achieved success.

    You will learn how to:

    • Adopt continuous development/delivery and link it to your experimentation program
    • Set a plan for rolling out experimentation through your organization while building ongoing enablement and training curriculum
    • Learn about the primary challenges the world-class experimentation programs have encountered and howthey overcame them
    • Ensure consistency in defining the right metrics for all your organization’s experimenters
    • Create your organization’s team structure through the proper governance, resources, and communities / internal communication
    Speakers:
    • Jil Maassen
    • Alek Toumert

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  • You’ve mastered the basics of experimentation, but want to up your game. The most successful optimization programs leverage Optimizely X Web Experimentation’s advanced targeting, segmentation, and event tracking features to gain deep insights about their users - insights that can transform the way your business markets to, sells to, and services your customers. In this track, you’ll learn the strategic skills necessary to develop actionable hypotheses for targeted audiences, then test your ideas employing advanced functionality of Optimizely X.

    You will learn how to:

    • Leverage your existing data to identify meaningful audiences and segments
    • Ideate and hypothesize for targeted groups of visitors
    • Integrate with other best-of-breed technologies to expand your targeting abilities
    • Assign custom attributes to visitors for more advanced targeting and segmentation
    • Track visitor actions throughout your funnel with custom events
    Speakers:
    • Bill Caplan
    • Amish Patel

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Day 1

  • Join the Optimizely executive team and business leaders from State Farm and Uber to learn how Architects of the Digital Future are using experimentation to transform their companies and their industries. During the session, Optimizely will showcase new innovations that will enable individuals and organizations to deliver amazing experiences for their customers and unlock breakthrough value for their businesses.

    Speakers:
    • Jay Larson
    • Jon Noronha
    • David Schwarzbach
    • Claire Vo

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  • Whether you’re an executive, marketer, or developer, you’re likely in on the secret that digital customer experiences matter more than ever. Despite this, it can feel increasingly daunting to design the amazing experiences your customers desire — and that perform for your business.

    Leaning on his decades of experience as a digital operator, Matty Wishnow, Managing Director of Experience Design & Optimization at Accenture Interactive and Founder of Clearhead, will share key principles for data-driven experience design.

    Using real world examples, Matty will share how these principles enable enterprises to transform customer experiences through evidence-based design and a focus on solving the biggest problems your customers face.

    Speaker:
    • Matty Wishnow

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  • When it comes to innovation, managers must operate in a world where past experiences and historical data are not reliable predictors of future success of new ideas. Fortunately, they can now discover whether new products, customer experiences or business models will succeed by subjecting them to rigorous experiments. Never before has it been so economically feasible to run large-scale testing programs. In this presentation, Professor Thomke will show how unleashing this power at large-scale and high-velocity unlocks innovation and drives digital competitiveness. Based on his experience working with leading companies, Professor Thomke will share concrete advice on how to get executive buy-in and take steps towards becoming a true experimentation organization.

    Speaker:
    • Stefan Thomke

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  • The battle lines for the hearts and minds of customers are drawn on the transforming frontiers of customer engagement. This is where great experiences are the ultimate differentiator. The firms that thrive do so by continuously optimizing experiences at the scale needed to make a difference. They integrate digital intelligence capabilities that inform and learn from all the experiences they provide customers.

    During his talk, guest speaker James McCormick, Principal Forrester Analyst, will discuss:

    • How companies are using experience optimization to gain a competitive advantage
    • What industry leaders do differently when architecting for experience optimization
    • The state of experience optimization and where to go from here
    Speaker:
    • James McCormick

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  • How are the world’s most iconic companies reinventing themselves to deliver groundbreaking customer experiences in an increasingly digital world? In this session, we’ll hear from leaders in digital from several top companies, who will reveal their strategies for thriving in today's competitive digital landscape. Learn how companies across industries are driving growth by becoming more agile, experimenting at scale, and driving results with data.

    Speakers:
    • Jill Cross
    • Stoyan Kenderov
    • Noam Paransky
    • Rebecca Robb
    • Jennifer Ruth

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Day 2

  • You are in the right position to lead your organization’s experimentation revolution. But you need organizational support and momentum. Luckily, there’s a proven 5-part playbook you can use to make that vision reality.

    Join optimization pioneer, Chris Goward, as he shares the insights and techniques gained from optimization champions who are leading change in their companies.

    In this session you’ll discover:

    • New research, which reveals the biggest roadblocks to scaling experimentation
    • Actionable tactics for building organizational support and creating a culture of experimentation
    • Case studies showing how to deliver an award-winning customer experience that drives bottom-line growth
    Speaker:
    • Chris Goward

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  • Operationalizing experimentation at companies with established product practices can be painful. Bill Hinderman has built experimentation platforms and practices at five different companies. He will share how to develop a high-performing experimentation program that empowers your team to build more impactful product while managing the transition for product and engineering.

    Speaker:
    • Bill Hinderman

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  • What would it take to get every team in your company focused on your customer's experience? Sales, Product, Marketing, Support: how could each team in your organization benefit from the ability to see your site through your users' eyes? A great customer experience is no longer just “nice to have”, it will make or break your entire business. FullStory (the company) takes a customers-first approach to every aspect of its business using a single source of customer data. In this talk, CEO Scott Voigt will describe how his company develops customer empathy and turns data-driven insight into the real-world results that matter: enthusiastically happy customers and exponential growth.

    Speaker:
    • Scott Voigt

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  • What does Issac Newton have to do with a cosmetics company discovering the key to online conversions? Join this session to find out.

    Top companies are now going beyond surface-level test results, and using experimentation to discover actionable insights about their customers that generate more than just clicks. In this session, Brooks Bell will share how to drive more impact from experimentation by uncovering the deeper insights behind the data.

    Attendees will learn:

    • Steps to create advanced customer theories that are iterative and transferable
    • A proven framework for deriving insights about customer behaviors
    • How to use those insights to own the customer narrative and exceed your KPIs
    Speaker:
    • Brooks Bell

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  • In a time where page performance is under the microscope more than ever, it's critical to understand how to properly weigh the benefits of Web experimentation against page performance. In this working session, we'll provide insight into some of the tools you can use to audit your Optimizely implementation, and some of the measures you can take to minimize latency.

    Speakers:
    • Cooper Reid
    • Greeshma Yellareddy

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  • Since it was introduced in 2014, Stats Engine has served as a fast, powerful, and easy-to-use foundation for tens of thousands of digital experiments. But how exactly does it work? In this session we will explain the key differences and advantages of Stats Engine by comparing and contrasting it with a familiar old friend: the t-test.

    Speakers:
    • Jimmy Jin
    • Mei Luo

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  • Optimizely extensions are reusable templates that developers can use to create custom features for non-technical teams. Extensions streamline experiment creation and reduce code duplication. In this interactive workshop you will not only learn how to build these extensions, but also start building your own. We will provide you with examples of innovative use-cases that you will develop in groups with Optimizely’s help. Pick the extension that best suits your use-case and start coding!

    Speakers:
    • Martijn Beijk
    • David Sertillange
    • Hiltsje Smilde
    • Brad Taylor
    • Bryce Wellington

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  • Measuring your experimentation program’s success is fundamental to improving your organization's maturity. Operational metrics and Optimizely’s Maturity Model provide insight and direction on how experimentation is impacting your business and where you can make operational and organizational improvements.

    In this session you'll learn about Optimizely's Maturity Model and where experimentation organizations measure across it. Come join and see how organizations have progressed from each level and improved on the most important operational metrics.

    Speakers:
    • Dan Chaput
    • Jil Maassen
    • Alek Toumert

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  • Are you struggling to go from 1 to 10 or from 100 to 1000 experiments? Optimizely Full Stack is a powerful tool, but knowing best practices for implementation is key to 10x-ing your experimentation program. In this workshop, we'll describe best practices like installing and wrapping the SDK, strategies for code footprint, and fitting a product experimentation culture into your team's process. Come learn how to best leverage Full Stack to scale your product experimentation program.

    Speakers:
    • Thilo Richter
    • Ali Rizvi
    • Asa Schachar

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  • Guided by Optimizely's training team, participants will leave this session armed with the tools and resources to enable their organization with the technical and strategic skills needed to build a successful optimization program. Through modeling of best-practices and facilitation techniques, participants will gain a strong foundation in the three key Optimizely training modules: Optimizely X - Platform Training, Strategy Ideation and Hypothesis Creation, and Result Review and Analysis.

    This workshop focuses on how to facilitate and what to expect before, during, and after a training. We will discuss the key learning objectives, common questions and takeaways, and follow-up resources from each module.

    Join us and learn how to deliver powerful Optimizely trainings to enable your team.

    Speakers:
    • Gabby Des Georges
    • Jason G'Sell
    • Amish Patel

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  • When it comes to your experimentation program, you’re only as reliable as the data you use. When customer data is siloed and fragmented, it impacts the user experience and internal operations. You need to ensure your team is leveraging the most comprehensive visitor and event-level data to build better cross-device user experiences and create highly targeted experiments and personalization strategies for audiences.

    In this session, you’ll learn:

    • How to fuel better user experiences in Optimizely with centralized, comprehensive, and enriched data from Tealium
    • How Tealium can stitch together anonymous and known visitor data and then leverage those audiences within Optimizely to generate more consistent cross-device experiences
    • How to leverage both online and offline data to deliver a seamless user experience across devices
    • How to connect Optimizely and Tealium using both client-side and server-side integrations for increased performance and real-time experiences
    Speaker:
    • Kyle Brierley

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  • Interested in learning how Optimizely’s latest innovations can help to amplify your testing program? Learn more about how our advanced features and functionality can enable you to uncover breakthrough customer experiences and drive ROI. You will walk away with a better understanding of the advanced capabilities of the platform and tangible ways to bring your experimentation program to the next level.

    Speakers:
    • Whelan Boyd
    • Christine Garvey

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  • Phelps will join Optimizely's Chief Marketing Officer, Carl Tsukahara, in a fireside chat where the duo will discuss the will to succeed, goal setting, and Phelps' personal and professional experiences.

    Speakers:
    • Michael Phelps
    • Carl Tsukahara

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Training Day

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Badge Pick Up (Training Day Only)
Lunch
Training Add-ons (Sold Separately)
Partner Summit (RSVP Required)
Certification
Badge Pick Up (General Conference)

Day 1

7am
8am
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12pm
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5pm
Badge Pick Up
Keynote
Session
Lunch
Keynote
Session
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Happy Hour
Breakfast
Developer Night
(5-7 PM)
Sponsor Expo

After Party!

Wednesday, Sept 12 - 8:30pm to 10:30pm

Day 2

7am
8am
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11am
12pm
1pm
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5pm
Badge Pick Up
Session
Session
Lunch
Session
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Workshops
Sponsor Expo