Becoming a True Experimentation Organization to Drive Innovation
When it comes to innovation, managers must operate in a world where past experiences and historical data are not reliable predictors of future success of new ideas. Fortunately, they can now discover whether new products, customer experiences or business models will succeed by subjecting them to rigorous experiments. Never before has it been so economically feasible to run large-scale testing programs. In this presentation, Professor Thomke will show how unleashing this power at large-scale and high-velocity unlocks innovation and drives digital competitiveness. Based on his experience working with leading companies, Professor Thomke will share concrete advice on how to get executive buy-in and take steps towards becoming a true experimentation organization.
William Barclay Harding Professor of Business Administration Harvard Business School