Sessions

Defying Gravity: Channeling Newton to Up-Level Your Experiments

What does Issac Newton have to do with a cosmetics company discovering the key to online conversions? Join this session to find out.

Top companies are now going beyond surface-level test results, and using experimentation to discover actionable insights about their customers that generate more than just clicks. In this session, Brooks Bell will share how to drive more impact from experimentation by uncovering the deeper insights behind the data.

Attendees will learn:

  • Steps to create advanced customer theories that are iterative and transferable
  • A proven framework for deriving insights about customer behaviors
  • How to use those insights to own the customer narrative and exceed your KPIs
Brooks Bell
Brooks Bell

Founder & CEO Brooks Bell, Inc.

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