Sessions

Smarter Experimentation with Fully Integrated Data

When it comes to your experimentation program, you’re only as reliable as the data you use. When customer data is siloed and fragmented, it impacts the user experience and internal operations. You need to ensure your team is leveraging the most comprehensive visitor and event-level data to build better cross-device user experiences and create highly targeted experiments and personalization strategies for audiences.

In this session, you’ll learn:

  • How to fuel better user experiences in Optimizely with centralized, comprehensive, and enriched data from Tealium
  • How Tealium can stitch together anonymous and known visitor data and then leverage those audiences within Optimizely to generate more consistent cross-device experiences
  • How to leverage both online and offline data to deliver a seamless user experience across devices
  • How to connect Optimizely and Tealium using both client-side and server-side integrations for increased performance and real-time experiences
Kyle Brierley
Kyle Brierley

Director, Global Integrated Solutions Tealium

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